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Welcomed, not skipped.

How brand partnerships work with Momni

Four ways to show up inside real moments of care — and exactly what happens after you say hello. Numbers are set together, in a conversation, not on a rate card.

The ground rules

Inside the care, never in a feed

Your brand appears where Momnis already are — a starter kit, a city launch, a shirt, a funded hour. Nothing interrupts anyone.

Care payments stay mom-to-mom

Momni never takes a cut of care. Partnerships fund the platform and the Foundation, never the babysitting.

Receipts, always

Every program comes with something you can point to: a counter on the map, a press story, a Foundation impact report.

Pick the one that fits

Each one is a real thing Momni does anyway. Your brand makes it bigger.

🌆

Light up a city

“Momni comes to Boise, with [you].” A city launch is a real event: local Momnis reactivated, hosts recruited, a Circle seeded, local press invited — and the Movement Map lights up block by block with your name on the scoreboard.

You get
Your name on the city’s launch — map scoreboard, launch page, local press outreach, launch-week email to every Momni in the metro · a launch event you can attend · a case study when the city hits its first milestones.
Investment
Let’s talk — sized to the brand and the season.
We need
A city you care about (HQ, a big store, a plant, hometown roots all work), a launch budget, and a local face if you have one.
Timeline
Roughly 6–8 weeks from yes to launch day, depending on the city.
Sponsor a city launch →Opens the partnership form with this program filled in.
🐘

Co-branded Shop drops

A limited Momni Shop collection with your brand on it — and 100% of profits still go to the Momni Foundation. Cause merch with receipts: a public number of hours funded by the drop.

You get
A co-designed, limited-run collection in the Momni Shop · launch to the Momni list and socials · a Foundation receipt showing hours funded by your drop · pieces you can gift or sell on your side.
Investment
Let’s talk — sized to the brand and the season.
We need
Brand assets and sign-off on designs, a minimum order or a sales guarantee, and a launch window.
Timeline
Design to launch in about 4–6 weeks with a print-on-demand partner.
Plan a Shop drop →Opens the partnership form with this program filled in.
⏱️

Fund hours, count hours

Underwrite care hours through the Momni Foundation and get a public impact counter — “12,000 hours funded with [you]” — on the map, on the Foundation site, and in the annual report. Renewed annually.

You get
A live impact counter with your name · a Foundation impact report you can publish · first right to renew · the story of the families those hours reached, told with their permission.
Investment
Let’s talk — sized to the brand and the season.
We need
A gift to the Foundation (a 501(c)(3), so it’s a charitable contribution) and a logo. That’s it.
Timeline
Counter goes live the week the gift lands. Reports quarterly.
Fund care hours →Opens the partnership form with this program filled in.

From hello to launch

Start the conversation

Use the button on any program above. It opens the partnership form with the program filled in — add a line about your brand and send.

A call with Karmel

Momni is founder-run. You’ll hear back from Karmel Larson within a couple of business days to set up a 30-minute call.

A one-page agreement

Scope, investment, timeline, and what each side delivers — on one page, in plain English. No 40-page contract.

Launch, then receipts

We build it, launch it, and report on it: counters, photos, press, and a Foundation impact summary you can share.

Before you ask

What does it cost?

Let’s talk. Every program is sized to the brand and the season — a regional grocer and a national baby brand shouldn’t pay the same for a city launch. We’ll give you a clear number on the first call.

Can we be the only brand in our category?

Usually yes, per program and per season. Let’s talk about the category and the term.

Where does the money go?

Program costs fund the platform (Momni, Inc.). Anything routed through the Foundation — funded hours, Shop drop profits — goes to the Momni Foundation, a separate 501(c)(3), and is reported as such.

Will you put our logo in the app?

Only inside the program you sponsored: the kit card, the city scoreboard, the drop, the counter. Momni doesn’t run banner ads, and we won’t start for you.

Can a small brand do this?

Yes. The Circle Kit and funded hours start small on purpose. Let’s talk.

The mission is the marketing.

Say hello and tell us which program.

One form, one call, one page. That’s the whole process.

Start the conversation →